Lanzarote is hoping to diversify its tourism market by attracting visitors from the United States. The island’s External Promotion Department (SPEL) organised a strategy launch event yesterday in the Secrets Lanzarote Hotel in Puerto Calero at which it outlined the advantages of persuading American holidaymakers who might be considering visiting Europe to travel down to the Canaries. Participants in the session heard first-hand from Spain’s senior tourism official in New York, Magí Castelltort Claramunt, who gave a detailed briefing on the opportunities offered by the US market, not least the high spending......

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